Designed to Sell: Redesigning Products for Sustainability

This panel explores how the drive toward sustainability is reshaping the way products are designed, sourced, and sold. Panellists will discuss the challenges and impacts of sourcing environmentally friendly materials and implementing sustainable production practices, and how these choices influence the representation of the brand and consumers' perception of it.  The conversation will also delve into the importance of Environmental, Social, and Governance (ESG) frameworks — the holistic systems used to measure a company’s sustainable and ethical performance. By examining the manner in which each component of ESG contributes to responsible innovation and value creation, this session invites participants to rethink what it truly means to design for a sustainable future.